MainMan’s existing catalogue was outdated and in need of an overhaul. After an initial meeting, we presented a number of concepts for consideration before the final format was decided. For a brochure of this scale, communication was paramount and throughout the project we worked closely with the client to deliver a contemporary design, showcasing Mainman’s products in an easy to read tabbed format. With a focus on leaving a lasting impression, we wanted to ensure the concept was not as obvious as an A4 portrait glossy brochure, so we developed the catalogue in a square format and opted to use ‘soft-touch’ laminate with spot varnish on the cover and a slightly textured ‘uncoated’ paper stock. The feedback from customers and suppliers has been positive with an increase in enquiries across the UK branches.