Should you send a company Christmas card this year?

It’s that time of year again. Christmas is everywhere, and it’s not even December yet! We love anything festive here at PDL, and are well and truly counting down the days already. Now is the ideal time to create something for your clients, be it designs for print or digital. As a design agency it’s the perfect opportunity for us to be creative and have a little fun. Graphic design can add a great deal of value to your brand over the festive period, whilst spreading a little cheer at the same time.

It’s worth involving a design agency to help create something memorable and ensure it reflects your brand values. If you’re still not convinced, we’ve put our thoughts together on how a Christmas campaign can help grow your business below.

Interaction with new and existing clients

Sending out some form of festive message to your clients will make them think of you. It’s a great way to say hello to someone new in an informal way, or to send a thank you to an existing client for their business over the year.

Brand recognition throughout the year

Christmas campaigns are a great way to strengthen brand awareness and reinforce your message. Last year, 2019 calendars were really popular with our clients and we even created our own. This will sit on your customer’s desk throughout the year so not only will it remind them of you on a daily basis, it’s also a great way to promote a product or service each month. As a design agency, we had a lot of fun with it, using a series of illustrations to convey helpful hints and tips from a graphic design perspective.

Measure results

Maybe you’re going paperless and would rather avoid designs for print this year, but that doesn’t mean our graphic design team can’t create something festive for you. We also develop digital Christmas cards, animations and interactive games, all of which can be tracked. This can provide a valuable insight into your customer base and provide an opportunity to collect further useful data from them. There may even be the opportunity to do both, using digital media to compliment your designs for print, increasing your company’s exposure.

So with Christmas approaching at rapid speed, get in touch today to see how we can help make it more memorable for your business.