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talk@partnershipdesign.co.uk
01244 342 600

Service

Branding

Your logo design is important, but it’s only a small part of your brand. We take it further, creating a complete visual identity as part of an overall marketing strategy. We’ll provide guidance on how to apply your brand, and suggest what materials you’ll need to create a consistent message to promote it successfully.

Our services include:

Your logo is a way for your customers to instantly identify you and it’s seen by many as the most important part of a brand. However for us, it shouldn’t just look the part. An effective logo will visually represent you as a company, created strategically from your core values, your vision and the essence of who you are. It’s important that your branding represents the ethos of your business.

Much more than a logo, your brand identity will define your business proposition to your audience. A collection of branded elements including visual marks, a colour palette and fonts, all work together to create a clear personality for your brand. Typography also plays an important role in how your brand is perceived. We select fonts that represent your company values, to help you communicate your message clearly.

Your brand identity can be put together as a set of guidelines once the process is complete. This is an essential document for anyone communicating the brand, ensuring consistency, containing all the important information and examples of application. These can include your brand values, tone of voice, and suggestions for language usage. It forms a strong foundation for your business collateral and can be added to over time as your brand develops and grows.

It is important that your logo represents you. If you have outgrown your current brand, or your business has changed direction, you may want to consider a refresh or a complete rebrand. We can help to realign your visual identity to match your future business goals.

We can create a set of stationery incorporating your new logo and brand elements for internal and external use. This will introduce your new or updated brand to your team and customers, clearly communicating the new look and feel.

If you are unsure whether your brand is portraying your business in the right way and need some guidance, we can take a look at your existing identity and offer our recommendations for development before undertaking any major work. We can propose ideas for colours, fonts, imagery and make suggestions for marketing collateral that will help communicate your message more clearly. It may be that you’re putting your efforts into the wrong areas and with our support, can achieve a more streamlined approach that’s not only more impactful, but more cost effective too.

  1. Initial consultation
  2. Strategy and research
  3. Creative development
  4. Brand activation

Discover more about our branding services and how we can help your business.

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