Does it give out the right message?
It can be really common for a business to fail to update or refresh their website once they’ve launched it. It’s important to frequently check your website truly reflects your brand and your offering as a business and stays up-to-date to maximise its effectiveness. Often, businesses will continue to have print assets designed, but will neglect the digital design side, often assuming that once a website has been built and launched it needs no further maintenance.
Is it mobile friendly?
You could really be missing out on traffic to your website if it isn’t responsive. A responsive website design will adapt to the size of the screen it is viewed on. As searches on mobiles have overtaken other devices at an incredible rate, websites that aren’t responsive won’t display correctly for a majority of visitors.
A responsive website improves the likelihood of ranking higher in searches too. Google recommends a responsive website and has even issued warnings over poor rankings for non-responsive websites.
Is your website navigation clear?
Would your ideal customer be able to find everything they need on your website? Are they able to find information on everything they could potentially need? Perhaps you will be exhibiting at a trade show and would like a space to share relevant and up-to-date information about where you will be throughout the year. Is this information easy to find?
It is important to simplify the navigation of your website, often the less clicks the user has to take to reach their destination the better. A website search bar can be really important for some businesses, such as e-commerce sites, as the user may just search for what they want using this search function.
Visitors are unlikely to remain on your site for long if they can’t find the information they’re looking for quickly. This includes information that loads slowly. Websites with a great user experience (UX) are going to do much better on Google than those without.
Is there a call to action?
Using a call to action (CTA) is a great way to encourage interaction with website users. This may direct them towards a sale or making content with you, so having this in an important location on your website could direct more people to get in touch.
Many businesses wait for their website to become outdated before considering a redesign or a refresh.
Do you need help with making yours as effective as it can be?
Get in touch today.