To develop a brand, online and offline you need to have a consistent use of your brand. Making sure that all the designs for printing and digital designs are following the brand guidelines you have been provided by your digital designer. We will look closer at this within this article:
Brand consistency will emphasise your brand’s identity and encourage trust amongst your audience. If you’re consistent, your audience will know what to expect.
It’s important to continue to develop your brand wherever you have built up a presence, online and offline. If you go through a rebrand and have a range of exciting new collateral to show off, the worst thing you could do would be to just leave it at that.
In this digital age, your brand needs to be online. Not only that, you need to be appearing frequently to make sure you aren’t forgotten about in your industry while your competitors are making the most of digital designs and using social media to promote themselves.
Making yourself known is something that takes time, as your audience need to see consistent designs for print, to see you appearing regularly at exhibitions, receiving digital designs in branded emails from you and posting to social media to gain a feeling of trust.
With a set of brand guidelines, you will have direction in how to achieve brand consistency through designs for print and digital. Brand guidelines include the basics such as your logo, typography and colour palette, with examples of designs for print such as brochure covers, flyers and pull-up banners, and digital designs such as branded emails to ensure you can achieve visual consistency across all elements. Brand guidelines can also include your brand values and examples of how to use language to maintain the same tone-of-voice in designs for print and in digital designs or text posts on social media.
You don’t need to feel overwhelmed, as you don’t need to over-complicate your brand and try to do too much. While you should be consistent and stay true to your brand this doesn’t mean bombarding your audience. Be clear and concise with your goals.
If a prospective customer of yours is able to say who you are and what you do in less than five seconds, you’re onto a winner. In a saturated market, it’s so important to make it really obvious to customers what you’re about. Just because a competitor is doing something a certain way, doesn’t mean you need to follow suit. If you stick to your brand guidelines and values, you already have a head start.
Does your brand need brand guidelines? Or help promoting something new? We would love to guide you to achieving your goals.