For SSIEM 2019 in Rotterdam, Nutricia’s brief was clear. They wanted to deliver a professional well thought out stand design that portrayed the updated brand style and focussed on the story of the people they help. The stand itself featured tile floor, custom desks for iPad stands and a TV-wall with 4 screens. We maximised the space by using the pillars either side which made the stand feel bigger. Nutricia wanted a much more digital focus this year minimising any print material. We enhanced the visitor’s experience with a digital patient tool that captured valuable data at the event. We also developed a range of support material for their symposium and facility tour to engage with delegates and bring the event theme together.