The importance of brand consistency

Brand consistency isn’t just about making a name for yourself. It’s about building trust and helping your audience get to know your brand on a deeper level.

A successful brand is one that has developed a systematic look throughout all of your presence, including: website, social media, packaging, reading materials etc. All of this will make your audience feel more comfortable with your brand, as strong, consistent branding will emphasise your identity and encourage trust.

Consistency makes your brand feel more dependable

Why do you always buy the same coffee? Because it’s reliable. You know what to expect and you know you will like the outcome. This is no different for your brand. Giving your audience a seamless visual across all of your presence works the same as always putting out a dependable product. 

How can brand consistency be achieved?

A well thought out set of brand guidelines can bring clarity and guidance to the following subjects:

Logo usage – How to apply your logo and other design elements that ensure your brand identity remains consistent.
Typeface – Which fonts to use and when.
Colour palette – How your brand’s range of colours should be used.
Photography and imagery – What type of imagery should be used, the effects applied to them and what they represent. 
Application examples – A detailed look at templates for your brand, including everything from digital to print materials.

So what do you do now?

If you don’t have brand guidelines or feel your current brand needs upgrading, get in touch with us today to find out how we can help you.