- Brand review
- Identity development
- Website design and coding
- Print and layout design
- Packaging design
- Digital marketing and asset development
- Signage and exterior design
- Project management
At the time of coming to us, MyFresh were the UK’s largest ingredients-focussed, prepared fresh produce business, working across the food service and food manufacturing industry. Working with trusted farmers all over the UK and Spain, they produced a wide variety of vegetables, supplying their customers with the best quality ingredients all year-round.
As we learned more about their business and the sectors they wanted to target, we began looking at the existing brand architecture and the potential to develop a much cleaner, playful identity. After impressing them with our creative ideas, we were asked to overhaul their design assets, bringing a much greater digital focus to their brand. This was a really exciting process for us as MyFresh gave us the freedom to explore a variety of concepts, looking at tone of voice, illustration, colour and typography. We created a new set of animated vegetable characters and refreshed their identity whilst retaining its core value. This gave them a newly invigorated style to market themselves, more in keeping with the ethos of their brand.
From this point, we developed a range of assets including the redesign of their website, printed brochures and sales materials, sample packaging and digital presentations. We also produced their exterior signage and created the identity for their ‘Veg box’, an exciting space where they could host customer meetings and hold training events.
