Danone
Services employed
- Scientific illustration and iconography
- Layout design
- Video and animation
- Digital marketing and asset development
- Project management
Leading the way in life sciences
Danone Research & Innovation believe that every consumer and patient deserve optimal nutritional support. Spending over a century pioneering nutritional solutions; their research and innovation continues to evolve, building on the insights learnt about nutrients and their integral role in optimal health. These insights are then used to tailor evidence-based nutritional solutions for infants, young children, pregnant women, patients and the elderly, as well as to support the healthy consumers of every age in their daily nutritional goals. With an ambition to lead, Danone Research & Innovation shares sponsored studies, co-authored publications, together with animations and infographics.
Following our initial engagement, we quickly developed a relationship with the Danone Research team, producing a series of graphic abstracts for a number of journals. Liaising with their Communications team and scientists gave us a unique way of working together and produced more targeted results. With a background in this sector, we were able to use our experience to convey (often very complicated) data in a simple to digest, more visual format. This led to us creating infographics to visualise some of the studies they undertake.
Alongside the distinctive Danone brand style, we create illustrations and diagrams to support the messaging. This is where our open communication with the scientists works well as together, we can define a clear narrative to present the evidence in a concise, informative way. To maximise impact, we also develop social animations from the infographics, adding further value to the original asset created.
Making scientific research more accessible
Working with the Danone Research team has broadened our capabilities and given us a much greater understanding of the science behind the products Danone produce. As we work on more projects together, we develop better ways to interpret the data, convey the messaging and support Danone’s overall mission to bring health through food to as many people as possible.
"Liaising with their Communications team and scientists gave us a unique way of working together and produced more targeted results."