The importance of product and lifestyle photography

Having a strong, recognisable brand identity is really important to ensure your business stands out from the crowd. Photography can be an extremely useful way of enhancing this, allowing your marketing materials to look more consistent and professional.

If you sell products, professional photographs will showcase them in the best possible way.

If you sell a service, you will really be able to capture what your business does specifically, with unique images that your competitors won’t be using.

Why not just use stock photography?

Stock photography can be a fantastic resource, but at the same time sourcing specific imagery can be difficult.

Mainman, one of our clients, commissioned lifestyle photography to feature in this year’s product catalogue. This allowed them to showcase their products in real-life conditions. It also allowed them to have completely original images to build their brand with, rather than stock, which could potentially be used by competitors.

Commissioning a set of bespoke photographs will give you an invaluable resource for all future design assets across both print and digital; including websites, exhibition stands, product brochures and social media.

If you’re looking to refresh your design assets, get in touch today.